A Popular Candy Among Americans and Overseas
A Popular Candy Among Americans and Overseas Hi-Chew got its big break when brand founder Kayleigh Westerfield announced the brand had really taken off. Its wide variety pack, featuring four main flavors of fruit, banana, strawberry, and apple was a big hit in Kroger's non-candy Halloween collection in 2020. Such good news would please any growing candy brand, but why did not it offer a standard-sized assortment of bags like many other premium hard candy brands? Well, the answer lies in one word - competition. The giant candy corporation Mars Inc. tried to compete with Hi-Chew by releasing its own version of the fruit drink in Japan called Hi-Car. It too quickly became a huge hit. Mars later announced it was discontinuing the product because of "too many requests for refunds." In addition, Mars recalled all of its versions of Hi-Chew. The key difference between the two versions of Hi-Chew is its packaging. Hi-Chew packages are more compact and plastic-free, while Mars&